"In recent years, the integration of exhibitions and conferences has become a trend for the exhibition industry and has shown new characteristics." Recently said, Wang Lei, Secretary-General of China-ASEAN Expo Secretariat。

 

According to Wang Lei, the conference brought new ideas, new technologies and new trends in the industry to the exhibition, enriching the content of the exhibition. The exhibition provided a more accessible and pragmatic content for the conference, making the conference more effective. However, he also pointed out that the integration of exhibitions and higher demands on the organizers will force the transformation and upgrading of the convention and exhibition industry.

 

The integration of exhibitions and conferences can enhance the allocation of resources. The integration of exhibitions and conferences can mobilize more resources and elements in the same event, promote dialogue between decision-makers and implementers, combine academic and application, and connect enterprises and markets to promote different Levels of participants in a show get double the effect.

 

Information technology can promote the integration of exhibitions and conferences. However, the current mode of integration of exhibitions and conferences is mainly at the same time, the same place, the same exhibition project supporting each other activities. Future exhibition integration can break the time and space constraints, through the Internet, big data and other means of information, so make the exhibition resources for the meeting, the meeting resources for the exhibition services.

 

Promoting the integration of exhibitions and conferences can promote the development of industrial clusters. Industry exhibition is an important path for the sustainable development of the exhibition, the integration of exhibitions and conferences will have a brilliant future. An industry exhibition can organize meetings around the upstream and downstream industry chain to promote vertical industry gathering, but also around the supporting industries, such as logistics, finance and other meetings, through cross-border integration, to promote horizontal industry gathering.