The name of Yisheng Group is derived from the 63th chapter of Tao Te Ching written by Laozi, a philosopher of ancient China:
¡°(It is the way of the Tao) to act without (thinking of) acting; to conduct affairs without (feeling the) trouble of them; to taste without discerning any flavour; to consider what is small as great, and a few as many; and to recompense injury with kindness.
(The master of it) anticipates things that are difficult while they are easy, and does things that would become great while they are small. All difficult things in the world are sure to arise from a previous state in which they were easy, and all great things from one in which they were small. Therefore the sage, while he never does what is great, is able on that account to accomplish the greatest things.
He who lightly promises is sure to keep but little faith; he who is continually thinking things easy is sure to find them difficult. Therefore the sage sees difficulty even in what seems easy and so never has any difficulties. ¡±
¡°Yisheng¡± is derived from "All difficult things in the world are sure to arise from a previous state in which they were easy, and all great things from one in which they were small. Therefore the sage, while he never does what is great, is able on that account to accomplish the greatest things", which means easy and small things make sage. So the behavior standard of Yisheng Group is ¡°To start with easy work, and improve self-cultivation as good as the sage in the end¡±.
The logo of Yisheng Group is a perfect combination of eastern and western civilization, the design is inspirited by the understanding and interpretation of Chinese Hieroglyphi as part of Chinese long-standing culture.
The seal-shaped logo carries a sense of credibility and integrity, the abbreviation of group name combined with both Chinese and English shows not only that Yisheng Group focuses on the heritage and development relationship, but also reflects the business range and cooperation scope. The polygonal pattern implies the operation strategy of diversity, the inside character of Yi shows that Yisheng Group always starts with easy work, and improve self-cultivation as good as the sage in the end. The whole character looks like a beautiful and steady Chinese traditional building, meanwhile the specific pattern shows the enterprise culture of "The highest good is like that of water, and the great virtue carries all things". The bottom part of the character Yi forms a outline of a bridge, showing that Yisheng Group is dedicated on culture communication and economic exchanges between domestic and overseas. The outstanding color of Chinese Red combined with the steady color of black English character express the deep national culture characteristics and modern stead operation concept.