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Core Values

Creativity, honesty, harmony and practicality
 
Abide by the principles of honesty and trustworthiness, the importance of individual integrity, enhance mutual trust, and consolidate outstanding reputation. Firmly ensure shareholders' equity, focusing on the stakeholders to establish a good relationship to achieve mutual benefit and win-win situation.
 
Customer first
 
Carefully maintain the rights of the customers and the consumers, adhere to business ethics, carry out fair competition, pay more attention on environment protection, more user-friendly products and services, and exceed expectations of customers.
 
Appreciation and reward
 
With a grateful heart and social responsibility, establish the enterprise image of an outstanding enterprise credited by the investors, loved by the staff, respected by the society and praised by the public.
 
YISHENG GROUP:  Beijing Zhongbao Pawnshop Co., Ltd.  Beijing Yisheng International Exhibition Co., Ltd.  Gaea Advertising Co.,Ltd.  Beijing Mascot(holland) B.V.   Beijing Sanheyuan Agricultural Development Co., Ltd.
                                                             
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